Course Contents / Syllabus
Module 1: Basics of Internet Marketing (4 Sub-Modules)

Module 2: Website Basics (5 Sub-Modules)

Module 3: Setting up an online store (3 Sub-Modules)

Module 4: Internet Marketing Techniques (7 Sub-Modules)

Module 5: International Payment Methods

Module 6: Search Engine Optimization (14 sub-modules)

Module 7: Affiliate Programs (5 Sub-Modules)

Module 8: Ethical Email Marketing (5 Sub-Modules)

Module 9: Online Advertising (5 Sub-Modules)

Module 10: Joint Venturing (4 Sub-Modules)

Module 11: Mobile Marketing (3 Sub-Modules)

Module 12: Viral Marketing (7 Sub-Modules)

Module 13: Using Modern Day Technology

Module 14: Contextual Marketing

Module 15: Relying On Automation

Module 16: Testing, Tracking and Surveying

Case Studies: 10

Online Tests: Twice a week. Total 32 online practice tests followed by the final exam.

Eligibility :
- Excellent Written English Skills
- Computer / Internet Knowledge

Course Contents: The online advertising course integrates theory, practical case studies, intensive training sessions and practice tests delivered via the internet. Click here for Online Advertising Course Syllabus.

Global Job Placement: The support of the institution exists not just during the course, but in fact global job placements are made easy through alzajobskills.com. Click here for current job openings in SEO. Click here for current job openings in Online Advertising (CPC / PPC) & Internet Marketing.

Course Duration: 6 weeks

Course Contents / Syllabus

Module I: Search Engine Marketing Basics

Sub-Module 1: SEM Overview

Sub-Module 2: Website Basics

Sub-Module 3: SEM Terminology

Sub-Module 4: SEM Ethics

Module II: Pay-Per-Click Marketing

Sub-Module 1: Pay-Per-Click Marketing

Sub-Module 2: An Overview of PPC Marketing

Sub-Module 3: Structure Your PPC Campaign

Sub-Module 4: Keyword Research

Sub-Module 5: Ad Copy Creation

Sub-Module 6: Effective Landing Pages

Sub-Module 7: Tracking Your Keyword Traffic

Sub-Module 8: Measuring ROI and Campaign Conversion

Module III: Pay-Per-Click Engines

Sub-Module 1: PPC Engines: Overview

Sub-Module 3: Google Adwords

Sub-Module 3: Yahoo Search Marketing

Module IV: Planning Your Website

Sub-Module 1: Website that gives Returns on Investment

Sub-Module 2: On-Page Factors That Improves Web Positioning

Sub-Module 3: On-Page Factors That Hampers Web Positioning

Sub-Module 4: Web Standards

Sub-Module 5: Search Engine Guidelines

Sub-Module 4: SEO Process

Module V: Search Engine Marketing: Content Publishing

- Keyword Research

- Managing Blogs

- Publishing Articles

- Managing Press Releases

- Website Content Writing

- Managing Classifieds

Module VI: Understanding Search Engines

Sub-Module 1: Search Engine Overview

Sub-Module 2: Google, AOL, Netscape,

Sub-Module 3: Yahoo, AllTheWeb, Alta Vista, Inktomi

Sub-Module 4: Ask, hotbot, Lycos, IWon

Sub-Module 5: MSN

Sub-Module 6: Search Engine Comparison

Module VII: Understanding Directories

Sub-Module 1: Directories Overview

Sub-Module 2: Yahoo Directory

Sub-Module 3: DMOZ

Sub-Module 4: Other Directories

Module VIII: SEM Toolbox

Sub-Module 1: Tools to make Search Engine Friendly Sites

Sub-Module 2: Tracking your site performance!

Sub-Module 3: Misc Tools

Benefits:
- The SEO course offered by Alza Management Institute provides its students complete and thorough knowledge of Search Engine Optimization, which is essential for the success of online business.

- Knowledge and understanding of the workings of search engines and the SEO skills that the course develops ensures clear understanding of search engine optimization.

- The certification assures companies and clients of your SEO knowledge and provides you the due recognition.

SEO Course Contents: The curriculum of the course includes various aspects related to Search Engine Optimization like the SEO process, importance of keywords, unique features of major search engines and directories, SEO content writing etc. In short, it will cover the entire gamut of the SEO universe. For further details click here

Who Can Apply: The online SEO training course offered by Alza is geared to train beginners with the basic and advanced concepts of SEO. The online seo course is ideal for every individual who wants to be a success at online marketing. It is especially recommended for graduates, management students, marketing professionals, seo experts, internet marketing professional and web developers.

Once the online SEO course is completed and the test taken, the individual will receive a certification of a Alza Certified SEO Analyst. The knowledge and wisdom that comes with the certification will help the professional understand how best to gain from online marketing and selling.

Procedure: The procedure for obtaining the certification is simple. Get enrolled for the online SEO course by paying the required fees. Thereafter you will be provided access to the search engine optimization course. The material will be provided online and each module will be delivered weekly. One will then have to appear for an online examination. The 'Alza Certified SEO Analyst' certification will be awarded to successful incumbents.