Course Contents / Syllabus

Module I: Search Engine Marketing Basics

Sub-Module 1: SEM Overview

Sub-Module 2: Website Basics

Sub-Module 3: SEM Terminology

Sub-Module 4: SEM Ethics

Module II: Pay-Per-Click Marketing

Sub-Module 1: Pay-Per-Click Marketing

Sub-Module 2: An Overview of PPC Marketing

Sub-Module 3: Structure Your PPC Campaign

Sub-Module 4: Keyword Research

Sub-Module 5: Ad Copy Creation

Sub-Module 6: Effective Landing Pages

Sub-Module 7: Tracking Your Keyword Traffic

Sub-Module 8: Measuring ROI and Campaign Conversion

Module III: Pay-Per-Click Engines

Sub-Module 1: PPC Engines: Overview

Sub-Module 3: Google Adwords

Sub-Module 3: Yahoo Search Marketing

Module IV: Planning Your Website

Sub-Module 1: Website that gives Returns on Investment

Sub-Module 2: On-Page Factors That Improves Web Positioning

Sub-Module 3: On-Page Factors That Hampers Web Positioning

Sub-Module 4: Web Standards

Sub-Module 5: Search Engine Guidelines

Sub-Module 4: SEO Process

Module V: Search Engine Marketing: Content Publishing

- Keyword Research

- Managing Blogs

- Publishing Articles

- Managing Press Releases

- Website Content Writing

- Managing Classifieds

Module VI: Understanding Search Engines

Sub-Module 1: Search Engine Overview

Sub-Module 2: Google, AOL, Netscape,

Sub-Module 3: Yahoo, AllTheWeb, Alta Vista, Inktomi

Sub-Module 4: Ask, hotbot, Lycos, IWon

Sub-Module 5: MSN

Sub-Module 6: Search Engine Comparison

Module VII: Understanding Directories

Sub-Module 1: Directories Overview

Sub-Module 2: Yahoo Directory

Sub-Module 3: DMOZ

Sub-Module 4: Other Directories

Module VIII: SEM Toolbox

Sub-Module 1: Tools to make Search Engine Friendly Sites

Sub-Module 2: Tracking your site performance!

Sub-Module 3: Misc Tools