Just go through this paragraph that was a part of a report that appeared in Reuters - “YouTube, the leader in Internet video search, said on Sunday viewers have are now watching more than 100 million videos per day on its site, marking the surge in demand for its “snack-sized” video fare. YouTube, the leader in Internet video search, said on Sunday viewers have are now watching more than 100 million videos per day on its site, marking the surge in demand for its “snack-sized” video fare.”

And this is the further continuation of the report, ““YouTube videos account for 60 percent of all videos watched online, the company said. Videos are delivered free on YouTube and the company is still working on developing advertising and other means of generating revenue to support the business.”

Now, if you are an Internet marketing professional, the above mentioned paragraphs will be like music to your ears. Video adverts are being viewed as an interesting prospect. It allows the advertisers to craft a variety of elements such as motion picture, sound and animation into their ads. Thus, the end product is very interesting. This makes it easier for the web advertiser to capture the attention of the netizens.

According to the figures released by eMarketer.com, the video marketing and advertising industry is going to be worth $3 billion by the end of 2010. Similarly, according to Bob Hanna, senor vice president of sales with Burst Media-a group that offers publisher sites to advertisers- “This [online video ads] could very well become the dominant form of online advertising … probably within the next 18 to 24 months”

The rising popularity of broadband has also meant that an increasing number of people are now open to the idea of watching online videos.

So, are you interested in creating a video advert for satisfying your online marketing goals? If your answer is yes, then you ought to keep a few things in mind.

Please do not use the ad that you run on TV for your online marketing purpose. Internet and TV are two different formats and TV adverts appear grainy when viewed on the Internet. Also, you should not exceed the time limit of 15 seconds. Long advertisements are a strict no-no.

So, happy video marketing!!!