“The algorithm” is an important part of a search engine. It has specialized features and tools, specially designed for the convenience for the internet users, to help them reach their desired website. Greg Ott, the VP of marketing at Ask.com feels that the algorithm is the most neglected aspect in the search engine and most people don’t even know of its existence. Ask.com here is enlightening users about the concept of algorithm. They want to tell everybody that not all the search engines are the same. With the plethora of search engines these days, it’s very difficult for advertisers to determine, which one is the most effective. They can now know the real potential of a search engine by the algorithm they use.

Ask.com has left no stone unturned in publicizing the concept of algorithm. Be it television, billboards, newspapers and internet, in the U.S. They have put up their ads on CNET, Salon.com, YouTube, NYtimes and MySpace. Ask.com has multitasked and ‘multi-gained’, if you will; through this unique advertising. It will not only get people talking about the algorithm, but also about the website. Since this website has exposed the ultimate driving force in the search engine, then it’s obvious that Ask.com has a superior algorithm. That will create sensation in the market and increase their reputation and reliability as a search engine. Very smart indeed!

Alex Bogusky, the Creative Chief Officer of Ask.com’s advertising campaign, is very clear about one goal; and that is to make everyone aware of the technicalities of search engines. So that advertisers, companies and users can make out the best that is there in the market. Ask.com’s algorithm is called ExpertRank. It gives a unique view of the web to the users and optimizes their search. This way, Ask.com with the best technology and a one-off search engine mechanism, has delivered satisfaction to the users.