These days due to many efficient search engines people can easily track a website down. It’s the website these days that is not co-operating. Many of them require user sign-up, which takes up at least 10-15 minutes of valuable user time. Companies who require user sign-up believe that it is essential to them, so they can track and maintain the user statistics.

For e.g. a particular user wants to go into the news archives and source out a particular piece of news that was published way back on, say, June 12, 1900. When the user reaches that website, what happens is that, he/she is required to sign-up. It not only takes time, but tests user patience. That way, these websites not only loose many visitors, but also they don’t let the search engines get into their pages. That way, they score very low on any search engine.

Moreover, these web pages are not even properly organized and sourced. Many of the web pages expire on opening and even if one manages to open a few of them, then there are no site maps, which will guide the user. Such small reckless mistakes can cause huge losses to the website. Many of them, who require sign-ups, use their visitor profiles for advertisers. Any advertiser would only invest in a website, if he sees a certain database of visitors who are likely to be interested in his product.

Many leading newspapers and archive websites have now given access to the users on their paid pages, free of cost. They are willing to do so, on the cost of their current revenue. That way, a user can decide whether he wants to pay for the products that a website has to offer, after he has seen the website and known it. But the company should not relax at it. They have to increase the volume of traffic towards their website, so that the loss they faced by giving their paid pages for free; can be incurred. This way by abiding to some search engine optimization basics, these sites can benefit a lot without going in huge losses.